For the time being, enterprising brands are design audience connections around for some time already

Before Chinese technology monster ByteDance produced TikTok, it produced Douyin. Impressively, the Chinese type of the quick video clip application is practically since well-known as the international version, when it comes to consumer numbers by yourself.

Brands with a vested curiosity about reaching teens in China should give consideration to adding it on their solid of social media apps.

Both QQ and WeChat is owned by technology giant Tencent, but while WeChat keeps attained popularity, QQ possess invested the last few ages shedding in recognition. (consumers peaked at 760 million in 2019, according to Statista.)

QQ has vocals and txt messaging (such as interpretation), movie and audio calling, a well-developed groups function, also expanded interactive attributes around games, sounds, and shops.

Internet marketers need to keep planned that QQ’s desktop and cellular messaging attracts a regularly more youthful demographic than WeChat. Sufficient reason for granular advertising options and in-app ecommerce, it really is a fully produced channel.

Added bonus: see a totally free social media marketing strategy theme to efficiently plan your very own method. Additionally use they to trace success and present the master plan your president, teammates, and customers.

Sina Weibo

This has outlasted home-based competition (like a duplicate from Tencent) and surpassed Twitter in people, income, and invention (it fallen the 140 personality limitation and introduced image carousels and videos early in the day).

Marketers are happy to select a powerful marketing back-end, developed influencer stations, in addition to a local lottery (a.k.a. contest) feature.

Expert Tip: Hootsuite people can simply manage her Sina Weibo reports from Hootsuite dashboard utilizing all of our Sina Weibo app for Hootsuite.


Telegram is actually a messaging app that allows large people chats (up to 200,000 anyone) and general public one-to-many channels-which provides it a lot more of a social twist.

Started in 2013 of the founders of Russian social networking platform VK, Telegram bills by itself as a more privacy-focused option to fb’s WhatsApp or Twitter Messenger.

As much as monetization happens, Telegram enjoys announced it will eventually establish an advertisement platform for community networks. Natural understanding initiatives via chatbots, groups and broadcast networks can be very efficient.


This camera-first, disappearing contents application has been around since 2011. Owned by breeze, a company that’s in addition to the Facebook kingdom, Snapchat’s Stories were a well known format which were continually cloned by competition.

However, Snapchat’s consumer base is not only vibrant but devoted: 82percent of the customers include under 34, and it also remains the best app for teenagers (though TikTok has become inhaling down the throat, see #8).

Companies who worry about generating attention from Gen Z (and, soon enough, generation Alpha) are definitely more planning would you like to take a look system . Begin with our very own breakdown of SnapChat for businesses and SnapChat adverts.


With a person base that is directly intertwined with chatting service QQ (discover #10), Qzone provides a completely customizable private space (consider MySpace, but people purchase those cool experiences) for folks to talk about images, websites, tunes, and video clips.

Kuaishou (a.k.a. Kwai)

Kouaishou (or Kwai, beyond Asia) known largely as a Chinese short-video program which is financed by Tencent and competes with TikTok/Douyin. But Kouaishou has also carved on a unique specific niche in a subset of personal business which includesn’t yet hit top popularity into the western: real time trade.

Livestreaming is extremely well-known on Kwai, as well as personal gifting. Kwai allows people to deliver digital gifts with their favourite influencers, and additionally purchase items in-app from those influencers as they livestream. Overseas companies like Volkswagen, the NBA and Cristiano Ronaldo are common active from the platform.

Leave a Reply

Your email address will not be published. Required fields are marked *